Fake Cheap Ray Bans Sunglasses
Fun news: you’re vastly overpaying for glasses, because a lot of brands and their retailers are owned by one company. Even better, you’re going to continue shelling out for them, because glasses are exceptionally ego-driven exercises in branding.Ray Bans Sunglasses Sale. If eyes are the windows to the soul, then glasses or sunglasses are like the tinted windows you put on your Range Rover even though your ex said it made you look like a drug dealer.In addition to being an aesthetic focal point, sunglasses fall into the essentials category, one of those rare accessories that make up legitimate form and function.Discount Ray Bans Sunglasses. People are going to associate a branded product with your face, and assumptions are made about you and your economic background. But thanks to some marketing execs that are very good at their jobs, here we are. You’re not paying for glasses; you’re paying for that crucial first impression.Discount Ray Bans.So who owns this huge corner of the glasses market that sells their wares for up to 20 times what they cost to make? Luxottica (LUX) . In addition to owning Ray-Ban, one of the most popular brands, Luxottica also licenses Burberry, Chanel, Persol, Tory Burch, Coach and Ralph Lauren to name a few.
Additionally, the company also owns LensCrafters, the largest eyewear retail chain in North America, and Sunglass Hut, the largest sunglasses retailer chain in the world. Plus department store behemoths Target Optical and Sears Optical.Ray Bans Sunglasses Sale. One would think insurance companies would put up a fuss over one company both supplying and selling the vast majority of product, but Luxottica also owns EyeMed, the nation’s second-largest vision-care plan that takes care of glasses and optical exams. Fake Ray Bans Sunglasses.The wildly popular staple of American pop culture has graced everyone from presidents like JFK to Tom Cruise in both Risky Business and Top Gun. And Audrey Hepburn even donned Ray-Ban’s in Breakfast at Tiffany’s. Originally made by Bausch Lomb for the U.S. army, the brand was a drug store and gas station staple that rang around the tune of $29 after B+L decided to make them more mass market than luxury. That ultimately wasn’t the best route, and in 1999 Luxxotica purchased Ray-Ban to the tune of $640 million and began making them a luxury product again. Ray Bans Cheap Outlet.The company started by producing them in an Italian facility, making them far less flimsy and pulling them out of gas stations and lower-end stores. After fixing the design while keeping the iconic silhouette, they placed them in higher end retailers that Luxottica already had good connections with.